A growing company is always busy, but starting a property management blog is a hugely worthwhile investment. Having a blog can give you a voice in a crowded field, you can create a network of potential clients and business partners. Read on to find out why your property management company should start a blog, and how you can set one up.

1 – Your Blog Helps Your Compete

Having a property management blog highlights your voice, interests, and areas of expertise. You can show potential clients how you are an industry leader by having an interesting and knowledgeable blog. Even if your company is currently one person your blog can highlight your passion and dedication. You can become a ‘go-to’ tool no matter the size of your company.

2 – Blogs are Cost Effective

Blogs don’t cost anything, since they’re part of your property management company’s website. What they do require is planning and time to write them. Having a blog calendar of what you’re going to write when is very helpful. A calendar can cut down the time you need to plan your blogs and make sure that you stick to the schedule that you’ve made. Having a blog helps to refresh your website constantly, as you’ll be adding to your content regularly. Blogging is a free long-term marketing strategy for your property management company!

3 – Having a Property Management Blog Helps Drive Traffic

Online

The more that you post on your blog, the more that Google will understand that you are a valuable resource for people and they will feature your content higher in searches. This will mean that more people will click on your website and read your articles. You should include Call To Action buttons in your property management blog posts. This could be so that people include their contact information to download an ebook. Suddenly you have people’s contact information and you can tell them more about why your business is the best.

Offline

By generating interest and traffic online, you bring potential customers to your website. If they’re impressed by your knowledge, they are likely to get in touch with you. This means that your blog is generating business opportunities for you, even when you’re offline.

4 – Connect with People

Your property management blog can help connect you with potential customers and other people in your field. The comments section allows people to ask questions. This can help you tailor your blog to your audience and to create valuable content. It can also let you create some personal connections either by talking to your audience or by writing some more personal content. This could be talking about obstacles you’ve overcome or a funny story. This gives your brand a more human side and creates connections with people by showing them the people that make up your company.

5 – Share your Blog Posts on Social Media

Sharing your blog posts on social media is a great way for people to find your blog and website. You can see how many people like, comment, and click on your post. It’s not the only thing you should share on your social media, but sharing your voice and outlook is very important. You should also get in touch with other blogs and see if you can write an article for them or if they could be a guest author on your blog. This helps you to create connections and expand your audience.

How to Create a Property Management Blog

Creating a blog can seem daunting, but as mentioned above, it’s very easy. When you create a website on a site builder platform, you can choose to add a blog. This gives you a template for the layout of your new blog.

What next?

After setting up your blog, you then need to fill it. The temptation is to write a bunch of posts and post them all at once. This isn’t a good practice, as search engines (such as Google or Bing) value consistency. So you should use a calendar to plan how often you can write blog posts and publish them.

Blogging Best Practices

Other than consistency, there are other best practices for blogging.

• Research keywords that people are searching for. You can use Ubersuggest or Semrush to look up a topic you have in mind (eg property management blog), to see if people are interested in the topic, and how much search volume it has
• Use a catchy title, so include adjectives and numbers so that people want to click
• Include headings & images to break up the text
• Compress images so they’re not too heavy, and don’t slow the page down. This website will do that for you.

Conclusion to Property Management Blogs

Property management blogs bring benefits, including helping your business to reach new clients and to network with other property managers outside your local area. It is also a free tool that is very effective if you post good quality information regularly.

If you want to learn more about marketing your property management company, you can download our free marketing ebook which goes into property management websites, blogs, newsletters, social media, and branding. It is a clear guide on how to market your business.