When you think about a newsletter, you might have in mind a piece of paper that is not very inviting to read. But technology has evolved. Now you can make the community association newsletters way more attractive. Have it online, send it by email, and explore formats and templates. Invest in it. Having a newsletter is something that can bring your association lots of benefits, such as better communication with residents. 

Ideal for HOAs, condominiums, and other associations, newsletters are one way to keep everyone in the loop. Promote events, inform about projects, and show the work of the board members are some of the subjects that can be approached. 

The Benefits of a Community Association Newsletters: 

Communication is key to a successful association. And it is also one of the most difficult points for lots of boards. To keep the residents informed and also listen to them can seem like a hard job. And it is. But it’s not impossible. There are many ways to improve communication in an association. The newsletter is one of them. 

1- Keep everyone in the loop 

It is also a board’s role to give relevant information frequently. When you send a newsletter, it is important to have consistency. The board can choose how often they want to send it. But it’s very important to respect this deadline. Like this, the residents will always be updated about what’s happening in the community.

2- All information in one place 

When communicating with a lot of people, it is nice to have a place where you can centralize the information. The newsletter can be a tool for this job. Besides the fact that you’ll send it regularly, it will contain important information for that time. Since it can be virtual, it’s easier to keep all the editions saved in one place. You can have a shared archive on a cloud system, for example, and give access to the residents. Like this, they can always find previous information.   

3- Build trust 

By sending regular updates about the association, residents can follow the work of the management. By doing so, it’s possible to add value to the board’s work. And by showing action, people will trust the work of the board members. In this way, the newsletter can be a tool to help the board’s relationship with residents.  

Community Association Newsletters: How to Do It?

Now you know some of the benefits of the newsletter. But it’s not always easy to get a project off the ground. So it’s time to learn some tips for making the most of this tool. Join us to find out how to have a good association newsletter.

1. Write simply and effectively 

Residents don’t always have time to carefully read your community newsletter. It’s important to write the HOA newsletter in a dynamic way. Using short, effective sentences can make readers pay attention. 

One tip to make the content more visual is to use lists and topics. Combining this with an attractive design is a good way to make the newsletter more inviting. This allows you to highlight important information in different ways.  

2- Add photos and graphs

Photos and graphics are an excellent way to make your newsletter more attractive. Not only do they illustrate the information, but they can also help you understand it. 

Using photos of events or residents is a way of making it more engaging. Seeing acquaintances, or even yourself, is something that can generate a connection with the newsletter. But make sure that the residents have authorized the use of the image. 

Using graphs is a good strategy to illustrate information, especially quantitative. Offering important information in more than one format makes it easier to understand. Offering both text and graphs is a way of explaining the subject better. 

3- Making the newsletter accessible

For the newsletter to be effective, residents need to have access to it. It’s important to think about how it can be accessed. Thinking about the dissemination method is fundamental for the success of the tool. You can send it by email or another chat tool; you can post it on the website or even have a shared folder. Neigbrs by Vinteum is a software, which provides an easy way to send the entire community emails with a few clicks.  Whatever way you choose, the important thing is that it is easy to find it and that all residents have access to it.

4- Be original 

For your newsletter to be unique, you need to be authentic. Knowing your audience is important for producing a personalized product. When you can show that the content has been designed for the residents, this creates value for the newsletter. It’s important to think of creative ideas for the newsletter. With this kind of attention, people can develop a greater interest in the content.

5- Don’t forget to review 

A newsletter is a tool that transmits credibility to your community. When it is done well, it can help improve the board’s image. By providing relevant and truthful information and being properly formatted and updated, the newsletter shows the professionalism of the members. 

A poorly written newsletter causes a bad impression on residents. This can take credit away from the board members. Just as it can help build an image, it can also do the opposite. That’s why it’s important to check grammar and formatting.

Wrapping up: Community Association Newsletters

Now that you know the benefits and also have tips on how to create a newsletter, what are your excuses not to do it? Oh! You don’t have templates? No worries! we’ve got your back! Here you can find templates for free!! Hope you enjoy it!