A good property management website is absolutely key for your business. It shows that you’re a credible, trustworthy company that a HOA or Condo would want to hire. It can be difficult to come up with ideas for how to make your website the best possible. Our five ideas encompass everything from pre-planning to what to do after you’ve set it up.

1 – Have a look at other websites

Before you start creating your website, look at your competitors. Look into property management companies that are a lot larger, smaller, and even those that are out of state. What do you like? What could you improve? It’s important to get inspiration before you start building your website. You want your property management website to feel familar, as well as being unique. Don’t copy exactly what everyone else is doing, but do cherry-pick the very best elements so that you come out strongest.

2 –  Get a unique URL

There are a lot of different platforms that you can create your property management website on. Normally, they give you a URL that includes their site name and you can pay more to have your URL. For example, instead of being companyname.example.com, you should be companyname.com. You should pay the fee, it makes it so much easier for people to find you if you have your URL.

The fee for a unique URL is normally $20 or even less. Having a stand-alone URL also makes you look more trustworthy. As well as that, it shows you invest in your brand and website. You don’t have to make this investment for the websites for the HOAs and condos you manage. But you should for your main website.

3 – Include your story in your property management website

Your story is your brand. It can be the thing that makes a customer decide that they want you because they identify with your story. It’s what makes your company different, it motivates you. It gives your customers a connection with you. As well as that, it shows why your business exists, your key values, and why you’re uniquely qualified to solve your clients’ problems.

While your prices, and what you offer matter, your story can give you a beating heart that will attract people to you, this emotion is extremely important. If you can include a video here then definitely do. Your story is a key part of your brand, so don’t miss this step.

4 – Include pictures

A picture is worth a thousand words. Include pictures of you and your team, they’re unique to your company and you should show them off! It gives your staff a name and face so your clients know a bit about them before they meet them. Personally, I love it when companies include some information about their staff, I’ll read every one. It makes me feel as if I knew them and makes me like the company more. Even if your company is very small putting faces to the team makes your business more human. This trust will increase interest in your business.

Even if you don’t want to put your photo on your site, you should include pictures. Possibly there’s a local monument that you could include. Having pictures make the website more enjoyable to be on.

5 – Be clear

A website needs to be readable for everyone who enters it. That means that it should follow the Web Content Accessibility Guide as much as possible. Some accessibility guidelines are easy to follow, and everyone should try to include them:

1. Include captions for all videos and audio
2. Provide text explanations for all images, graphs and video
3. High color contrast (eg black on white, not white on light colors)
4. Write in clear terms
5. Provide a glossary for abbreviations or words people may not know

It may provide more work, but by ensuring that your site is accessible, you are expanding your audience.

6 – Refresh your property management website

After you create the site, you’re not done. You need to keep updating it with new pictures, new information, new team members, and the properties you manage.

Keeping your property management website up to date shows that you’re dedicated to your business. You’re also making an effort to communicate. It also makes people want to come back to see what’s new and interesting. If you post a lot on your website Google will love you more, and they’ll rank you higher in their results.

Blog

Having a blog helps you to constantly keep your site up to date. It also helps you to show off your expertise. So if someone searches ‘property manager CA’, you’ll be up there as a relevant result. You should aim to be up in the top three results. Even if you’re a small company you can get there if you put in the time and effort into your website by posting on your blog.

What else should a website have?

Your company’s website should also have a contact form, and your logo. It’s an easy way to keep posting on your website, but it does require time and dedication. You need to include links that are useful for the communities you manage, such as forms, applications, and payment links. Ideally, you could also offer your community associations software as well.

It’s always good to have reviews from clients, I don’t know about you but if a company or product has bad reviews I don’t go for it. Reviews show your potential clients what you’re like to work with.

Conclusion to our 6 Ideas for Property Management Websites

Your website works for you 24/7, so you should put effort into making it the best it could be. Before you get started creating your website, you need to analyze other community association managers’ websites.

Your website should:

1. Have a unique URL
2. Have your company’s story
3. Include pictures
4. Be accessible and easy to read
5. Be updated regularly

Do you need help?

If you don’t want to create your website on your own, we can help! We create modern, easy-to-use, no-code websites for community association managers and their communities. As well as amazing websites, we provide Neigbrs by Vinteum, the only communication-focused portal on the market. 

If you want to learn about how to market your management company, our ebook can help. We go into detail about how to create your website, blog, and branding. We also examine how to use social media and newsletters to your advantage. Download it here!