Having a good property management website is absolutely key to your business. It shows that you’re a credible, trustworthy company that a HOA or Condo would want to hire.
It can be difficult to come up with ideas for making your website the best possible. In this article, we will go over six ideas that encompass everything from pre-planning to what to do after you’ve set it up.
Have a Look at Other Property Management Websites
Before you start creating your website, look at your competitors. Look into property management companies that are much larger or smaller, and even those out of state.
Try asking yourself what you like and what you could improve. It’s important to get inspiration before you start building your website. You want your property management website to have a familiar feel while also being unique. Don’t copy exactly what everyone else is doing, but do cherry-pick the very best elements so that you come out strongest.
Get a Unique URL For Your Property Management Website
There are many platforms you can use to create your property management website. Normally, they give you a URL that includes their site name, and you can pay more to have your URL. For example, instead of being companyname.example.com, you should be companyname.com. You should pay the fee, as it makes it easier for people to find you if you have your URL.
The fee for a unique URL is normally $20 or even less. Having a stand-alone URL also makes you look more trustworthy. Additionally, it shows that you invest in your brand and website. You don’t have to make this investment for the websites for the HOAs and condos you manage, but you should for your main website.
Add Your Story To Your Property Management Website
Your story is your brand. It can be what makes a customer decide they want you, because they might identify with your story. Reach into what makes your company different and what motivates your business, as a way to create a real connection between you and your potential customers. It also shows the key values of your business and why you’re uniquely qualified to solve your clients’ problems.
While your prices and what you offer matter, your story can give you a beating heart that will attract people to you, which is extremely important. If you can include a video here, then definitely do. Your story is a key part of your brand, so don’t miss this step.
Add Pictures To Your Property Management Website
A picture is worth a thousand words. Include pictures of you and your team, which are unique to your company. It gives your staff a name and face so your clients know a bit about them before they meet them. Personally, I love it when companies include some information about their staff, I’ll read every one. It makes me feel as if I knew them and makes me like the company more. Even if your company is very small, putting faces to the team makes your business more human, and this trust will increase interest in your business.
Even if you don’t want to put your photo on your site, you should include pictures. Possibly, there’s a local monument you could include, and having pictures makes the website easier to navigate.
Create A Smooth User Experience
A website needs to be readable for everyone who enters it. That means that it should follow the Web Content Accessibility Guidelines as much as possible. Some accessibility guidelines are easy to follow, and everyone should try to include them:
- Include captions for all videos and audios;
- Provide text explanations for all images, graphs and videos;
- Choose high color contrast (e.g., black on white, not white on light colors);
- Write in clear and easy-to-understand terms;
- Create a glossary for abbreviations or words people may not know.
It may require more work, but ensuring your site is accessible to everyone is a great way to expand your audience.
Refresh Your Property Management Website
After you create the site, you’re not done. You need to keep updating it with new pictures, new information, new team members, and the properties you manage.
Keeping your property management website up to date shows that you’re dedicated to your business. When you make an effort to communicate, people want to come back to see what’s new and interesting. If you post a lot on your website, Google will also love you more, and they’ll rank you higher in their results.
Having a Blog Within Your Website
Having a blog helps you keep your site constantly up to date. It also helps you to show off your expertise. So if someone searches ‘property manager CA’, you’ll be up there as a relevant result. You should aim to be up in the top three results. Even if you’re a small company, you can get there if you put in the time and effort into your website by posting on your blog.
What Else Should Your Website Have?
Your company’s website should also have a contact form, and your logo. It’s an easy way to keep posting on your website, but it does require time and dedication. You need to include links that are useful for the communities you manage, such as forms, applications, and payment links. Ideally, you could also offer your community associations software as well.
It’s always good to have reviews from clients, I don’t know about you but if a company or product has bad reviews I don’t go for it. Reviews show your potential clients what you’re like to work with.
Frequently Asked Questions on Property Management Websites (FAQ)
What makes a property management website actually work?
A great property management website is a sales tool that stays awake while you sleep. To stand out, you need a site that loads quickly, works on mobile devices, and tells your business’s story.
How much should I spend on a custom URL?
You can usually grab a custom domain for under $20 a year. It is one of the cheapest and most important investments you’ll make for your brand. Having a unique domain makes it easier for homeowners to remember you, it’s better for your email addresses, and helps you rank higher in Google.
Why does web accessibility matter for an HOA site?
Accessibility is about ensuring every resident can use your services. We suggest following basic guidelines, like adding text descriptions to images and using high-contrast colors. It makes the site better for everyone, not just those with disabilities.
How do I handle bad reviews on my website?
Respond quickly and professionally. It is important to acknowledge the problem and offer to fix it offline. It shows potential clients that you are transparent, honest, and proactive when things go wrong.
Wrapping Up On Property Management Websites
Your website works for you 24/7, so you should put effort into making it the best it could.
If you don’t want to create your website on your own, we can help! We create modern, easy-to-use, no-code websites for community association managers and their communities.
Besides amazing websites, we also provide Neigbrs by Vinteum, an all-in-one platform that simplifies community management.
If you want to learn about how to market your management company, our e-book can help! We go into detail about how to create your website, blog, and branding. We also examine how to use social media and newsletters to your advantage. Click below to download!
